Strategic Investment in Indicate Data GmbH

ReGuest AG keeps growing โ€“ and so does our sales tech stack


Following the acquisition of Cologne-based digital agency opensmjle, ReGuest AG is now investing in Indicate Data GmbH from Offenburg with a 33% stake. This marks the next step in our growth journey ๐Ÿ“ˆ โ€“ and brings us closer to offering integrated Business Intelligence within the Re:Guest hotel CRM. More data from more software, for better marketing and sales decisions.



Why Indicate?
Our partnership with the rising data startup Indicate is driven by one mission: to actively shape the data-driven transformation of the hospitality industry ๐Ÿ”„ and advance the integration of artificial intelligence into hotel technologies used every day.Indicateโ€™s centralized data management platform will soon be integrated into the Re:Guest hotel CRM. Our customers will benefit from deeper insights to fine-tune their sales strategies ๐Ÿ“Š.

What exactly does Indicate Data LLC do?
Indicate Data LLC, based in Offenburg, develops a cloud-based platform โ˜๏ธ for companies that want more than just data visibility โ€“ they want full control and usability. Indicate creates digital structures where data is organized, analyzed, and delivered in context โ€“ laying the foundation for sound decisions ๐Ÿง , data-driven business models, and scalable processes.The company was founded by Stanislav Schmidt and Swen Laempe. The latter is no stranger to the hospitality industry โ€“ as the founder of vioma GmbH, he brings over two decades of digital experience in hotel technology ๐Ÿจ.
Strategic Investment in Indicate Data GmbH
Capital Market Expertise Meets Innovation Culture
What connects us with Indicate goes beyond business interest. We share a vision of how modern technology should work โ€“ agile, integrable, well thought-out ๐Ÿ’ก โ€“ and how it must be implemented to have a real impact.
โ€œOur investment in Indicate Data GmbH is another milestone in our buy-and-build strategy,โ€ says CEO Michael Mitterhofer. โ€œThe software directly benefits our customers: it becomes a fully integrated part of Re:Guest, enabling users to merge data from different systems, access increasingly detailed statistics, and perfect their marketing and sales strategies.โ€ 
 โ€œData is the fuel for artificial intelligence ๐Ÿ”‹๐Ÿค–,โ€ adds Indicate co-founder Swen Laempe. โ€œWith ReGuest, we combine technological know-how with operational excellence and extensive sales structures โ€“ the perfect setup to drive data-based business models forward in hospitality.โ€ 

Whatโ€™s next? Stay tuned!โœจ

Download the press release

Press contact: 

press@reguest.io

www.indicate-data.io
www.reguest.io

Who else is part of our brand family?

Welcome opensmjle! ๐ŸŽ‰

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