How a Virtual AI Employee Can Help Overcome the Staff Shortage in Hotels


In 2024, staff shortages represent one of the biggest challenges for hotels across Europe.

Despite efforts to attract new employees with higher wages and flexible work schedules, open positions are often difficult to fill. In some cases, the situation has become so critical that hotels risk losing competitiveness due to slower service and lower guest ratings.

Endless Crisis: The Fight for Qualified Personnel 👨‍💼


The difficulty in finding qualified staff will not disappear anytime soon. Many hotels continue to report numerous open positions, which impacts the guest experience (not only on-site). Negative reviews are on the rise, and with them, the risk of losing bookings. Since traditional solutions no longer work in the given circumstances, it is time to look forward and use innovative tools. The truth is that the hospitality industry needs an alternative solution—and it already exists! CR:IS is a virtual employee specifically developed for the hotel industry, powered by artificial intelligence.


CR:IS: The Employee Who Never Sleeps 🤖

CR:IS is the virtual employee that meets every hotel's needs. He is never tired, never sick, and doesn’t need a vacation. Powered by Re:Guest Intelligence, CR:IS not only drafts professional texts but can shorten, extend, improve, and translate them. He also responds to 100% of guest questions, around the clock. He strictly follows the given information and rules, responds precisely, thoroughly, and proactively, and even guides room inquiries. If something falls outside his responsibilities (e.g., spa bookings), CR:IS forwards the request to the appropriate team and informs the guest. The level of autonomy can be adjusted at will. CR:IS can respond directly, suggest responses, or only offer assistance upon request. In the training center, CR:IS continually learns based on feedback from his human colleagues.


The Secret Behind It: Re:Guest Intelligence 🧠

CR:IS is powered by Re:Guest Intelligence, an artificial intelligence specifically developed for the hotel industry. It understands how a hotel works, comprehends the entire "ecosystem" from daily operations to sales strategy, and knows the needs and intentions of a guest. Thanks to Re:Guest Intelligence, CR:IS can follow established rules, exceptions, and specifications and always respond in a way that aligns with the hotel's standards. He can create offers, accept booking confirmations, proactively engage guests, and guide them toward bookings and additional sales. CR:IS sells even more effectively when combined with the hotel CRM Re:Guest, where guest data and information are constantly stored and can be used for personalized offers, upselling, and customized newsletters.


Concrete Results: Saving Time and Money 📊

All this is not just theory: CR:IS delivers tangible and measurable results. Hotels using CR:IS save up to 87 hours per month on average, freeing up valuable time for staff to focus on more important and creative tasks. But that's not all: besides saving time, CR:IS also helps to reduce operating costs. Hotels save an average of €2,175 per month, making this solution not only effective but also highly profitable.


Conclusion: Act Now to Benefit Immediately 🤑

The staff shortage will not disappear, but that doesn’t mean it has to harm you as a hotel. With CR:IS and Re:Guest Intelligence, you have a concrete solution at hand. Instead of waiting for the situation to worsen, you should act and seize new opportunities to maintain a high level of guest service while saving time and money. What would you do with 87 more hours of free time and an extra €2,175 in your pocket…?

Discover CR:IS, your first virtual team member

The future of hotellerie
begins here.

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