Guest Reactivation with Personalized and Interactive Newsletters


How to Retain Guests and Increase Bookings.



In the hotel industry, reactivating guests who have already stayed with you is a crucial yet often underestimated marketing strategy. Newsletter marketing for this purpose is only successful if the messages are targeted and relevant, based on precise guest profiling. This approach can yield outstanding results in terms of loyalty and direct bookings.

Why Guest Reactivation Is So Important👨‍💼


Reactivating a guest who has already stayed with you is significantly cheaper and more advantageous than acquiring a new one. Studies show that acquiring a new guest can be up to 7 times more costly. Guests who have had positive experiences at your hotel are more likely to return—provided you stay in touch and keep them engaged. Personalized, segmented, and interactive newsletters not only deepen guest loyalty and increase repeat bookings but also reduce dependency on external booking platforms (OTAs).


Personalized and Interactive Content: The Key to Success 🗝️

Many hoteliers mistakenly believe that newsletters no longer work. In reality, they are ineffective only when they contain irrelevant or generic content that doesn’t appeal to readers. The key to success lies in creating highly personalized newsletters that cater to the recipients' interests and needs. This can be achieved through continuous guest profiling and segmentation before sending. The Re:Guest Hotel CRM enables exactly this: based on information from guest profiles, recipients receive only content, offers, event invitations, and bookable extras of interest to them. Additionally, the newsletter is interactive—the reader can ask questions directly in the newsletter chat and even start a guided inquiry.


Timing is Everything: How to Find the Right Moment ⏱️

The right timing is also essential for the success of a newsletter campaign. It should be based on guest behavior. Guest reactivation newsletters can be timed around specific local events or holiday periods in the recipient's country. Furthermore, Re:Guest allows you to send newsletters exactly when guests typically book or stay at your hotel, thanks to ongoing analysis of their purchasing behavior. Imagine this: you’re used to booking your summer vacation in January for July. If one of your favorite hotels sent you an offer in January for your usual vacation period in July, how much would that impact your booking decision?


Why It’s Important to Send Newsletters Across Multiple Channels 📲

Today, sending newsletters across multiple channels is fundamentally important to increase recipient engagement. WhatsApp plays a particularly significant role, as it’s one of the most popular and widely used communication channels, especially among younger generations. Our performance data shows that the same newsletter, when sent via WhatsApp instead of email, can generate up to +1280% in revenue.

This proves how crucial it is to diversify communication channels to match guest preferences and fully leverage tools like WhatsApp.


Measuring Newsletter Success and Continuous Optimization 📐

Newsletter campaigns should never be evaluated “from the gut.” Hard data is needed to show which offers and content work, enabling continuous optimization.

Interactive newsletters offer the advantage of precise, stored results measurement. With Re:Guest, you have real-time access to detailed statistics on open rates, clicks, and conversions at any time. This allows you to continuously improve your guest reactivation campaigns and increase the ROI of your marketing efforts in the long run.


Conclusion

Personalized and interactive newsletters are an incredibly powerful tool to reactivate guests, boost engagement, and increase bookings. Re:Guest Marketing Cycle provides all the features you need to run effective campaigns: from guest profiling and segmentation to choosing the right communication channel and detailed analysis. Re:Guest newsletters are not only informative but actively engage your guests across multiple channels, turning every message into a new booking opportunity.

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