Other news from the world of Re:Guest
Strategic Investment in Indicate Data GmbH
ReGuest AG keeps growing – and so does our sales tech stack
Following the acquisition of Cologne-based digital agency opensmjle, ReGuest AG is now investing in Indicate Data GmbH from Offenburg with a 33% stake. This marks the next step in our growth journey 📈 – and brings us closer to offering integrated Business Intelligence within the Re:Guest hotel CRM. More data from more software, for better marketing and sales decisions.
Why Indicate?
Our partnership with the rising data startup Indicate is driven by one mission: to actively shape the data-driven transformation of the hospitality industry 🔄 and advance the integration of artificial intelligence into hotel technologies used every day.Indicate’s centralized data management platform will soon be integrated into the Re:Guest hotel CRM. Our customers will benefit from deeper insights to fine-tune their sales strategies 📊.
What exactly does Indicate Data LLC do?
Indicate Data LLC, based in Offenburg, develops a cloud-based platform ☁️ for companies that want more than just data visibility – they want full control and usability. Indicate creates digital structures where data is organized, analyzed, and delivered in context – laying the foundation for sound decisions 🧠, data-driven business models, and scalable processes.The company was founded by Stanislav Schmidt and Swen Laempe. The latter is no stranger to the hospitality industry – as the founder of vioma GmbH, he brings over two decades of digital experience in hotel technology 🏨.

Capital Market Expertise Meets Innovation Culture
What connects us with Indicate goes beyond business interest. We share a vision of how modern technology should work – agile, integrable, well thought-out 💡 – and how it must be implemented to have a real impact.
“Our investment in Indicate Data GmbH is another milestone in our buy-and-build strategy,” says CEO Michael Mitterhofer. “The software directly benefits our customers: it becomes a fully integrated part of Re:Guest, enabling users to merge data from different systems, access increasingly detailed statistics, and perfect their marketing and sales strategies.”
“Data is the fuel for artificial intelligence 🔋🤖,” adds Indicate co-founder Swen Laempe. “With ReGuest, we combine technological know-how with operational excellence and extensive sales structures – the perfect setup to drive data-based business models forward in hospitality.”
What’s next? Stay tuned!✨
Download the press release
Press contact:
press@reguest.io
www.indicate-data.io
www.reguest.io
What connects us with Indicate goes beyond business interest. We share a vision of how modern technology should work – agile, integrable, well thought-out 💡 – and how it must be implemented to have a real impact.
“Our investment in Indicate Data GmbH is another milestone in our buy-and-build strategy,” says CEO Michael Mitterhofer. “The software directly benefits our customers: it becomes a fully integrated part of Re:Guest, enabling users to merge data from different systems, access increasingly detailed statistics, and perfect their marketing and sales strategies.”
“Data is the fuel for artificial intelligence 🔋🤖,” adds Indicate co-founder Swen Laempe. “With ReGuest, we combine technological know-how with operational excellence and extensive sales structures – the perfect setup to drive data-based business models forward in hospitality.”
What’s next? Stay tuned!✨
Download the press release
Press contact:
press@reguest.io
www.indicate-data.io
www.reguest.io