Strengthening product and platform strategy
By creating the position of Chief Product Officer, we are paving the way for the further development of a unified commercial platform for the hospitality industry. The goal is to provide hotels with an integrated solution to manage and optimize all commercial processes along the guest journey, reducing complexity and increasing revenues.

In his new role, Florian Augustin will take on a central function and will play a key role in shaping the strategic and conceptual development of the platform.

The Commercial Operating Platform (ComOP)
The core idea behind the first hotel ComOP is to offer hotels a single platform to bundle, manage, and optimize all commercial aspects along the guest journey. The platform consists of integrated systems for Customer Relationship Management (CRM), digital marketing, guest experience and upselling, as well as business intelligence - including dedicated AI agents. Further product extensions are planned. The aim is to connect previously fragmented systems, simplify processes, and measurably increase hotels’ commercial performance.

The role of Florian Augustin
As Chief Product Officer, Florian Augustin is responsible for the strategic development of the Commercial Operating Platform. Most recently, he served as Deputy CEO & Chief Commercial Officer at HotelPartner Revenue Management and brings more than 16 years of experience in the hospitality and tech sectors. He has extensive expertise at the intersection of product, sales, and marketing, enabling him to build integrated solutions that relieve hotels operationally and support sustainable growth.

“Bringing a CPO on board was the next logical step in our buy‑and‑build strategy. Florian Augustin shares our holistic approach and, with his skills and vision, is exactly the person we envisioned for this role” explains CEO Michael Mitterhofer.

Florian Augustin was particularly convinced by the combination of our strategic vision and the strong execution capabilities already in place: “With the ambition to build a leading, unified commercial platform for hotels, ReGuest is creating a strong European alternative in a market currently dominated by fragmented and often non‑European solutions. I am especially excited by the opportunity to build an integrated ecosystem that connects marketing, booking, on‑ and post‑stay experiences, and business intelligence.”