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More revenue for hotels: When marketing and sales truly work together 🤝
How WEB.ITWORK and Re:Guest help hoteliers turn more inquiries into bookings 🏨✨
22.04.2026
In hotel performance marketing, one thing matters above all: measurable revenue.But even the best campaigns lose impact if inquiries don’t turn into real bookings. This is exactly where the partnership between WEB.ITWORK and Re:Guest comes into play.
Who is Christoph Hennevogel 👤
Christoph Hennevogel is the founder of WEB.ITWORK, a performance marketing agency specialized in the hospitality industry. He primarily works with 4‑ and 5‑star hotels and high‑end properties across the DACH region.His promise to hoteliers is clear: predictable results through data‑driven marketing, with a transparent and measurable return on investment.
When marketing alone isn’t enough ⚠️
In his day‑to‑day work with hotels, Christoph often encounters the same situation:Campaigns perform well, visibility increases, and qualified inquiries come in – yet bookings remain below expectations.The real bottleneck isn’t marketing, but the sales phase. In many hotels, offer conversion rates hover between just 6 and 10 %. The consequences are clear: advertising budgets that don’t translate into real revenue, ROAS that looks good on paper but not in the balance sheet, and growing pressure on both hotels and agencies.As Christoph puts it: “No marketing in the world can fix a sales problem.”
The solution: Perfect synergy between marketing and sales 🔄
This realization led to the collaboration with Re:Guest.While WEB.ITWORK focuses on generating visibility and qualified inquiries, Re:Guest takes over at the most critical moment when an inquiry needs to become a booking.With Re:Guest, inquiry management changes fundamentally: responses are faster, guest communication becomes more professional and personalized, and daily work for the team is significantly simplified. The result is greater efficiency without increasing the operational workload at the front desk.
What really changes for hotels 📊
The numbers speak for themselves: With Re:Guest, closing rates can reach 25 - 30%, while many hotels without a structured tool remain stuck at 10 - 15%.Beyond higher conversion rates, Re:Guest enables targeted follow‑ups based on booking history, ensuring that the right message reaches the right guest at the right time. This approach not only enhances the guest experience but also significantly increases the likelihood of closing a booking.
Another key benefit of the partnership is data transparency. Re:Guest provides clear insights into offer status, conversion rates, individual campaign performance, and traceable customer journeys. This allows WEB.ITWORK to clearly demonstrate the impact of its work, strengthen trust with hotels, and position itself as a long‑term strategic partner.
The final result: More revenue and stronger partnerships ✅
The combination of data‑driven marketing and an effective sales tool delivers tangible benefits for everyone involved. Campaigns directly impact revenue, hotels generate more bookings with the same budget, and WEB.ITWORK establishes itself as a comprehensive strategic partner. Clients stay for the long term even when sales used to be the weak point.In short: Re:Guest doesn’t just make hotels more successful.It also improves the results WEB.ITWORK delivers for its clients creating stronger, more sustainable relationships.
This realization led to the collaboration with Re:Guest.While WEB.ITWORK focuses on generating visibility and qualified inquiries, Re:Guest takes over at the most critical moment when an inquiry needs to become a booking.With Re:Guest, inquiry management changes fundamentally: responses are faster, guest communication becomes more professional and personalized, and daily work for the team is significantly simplified. The result is greater efficiency without increasing the operational workload at the front desk.
What really changes for hotels 📊
The numbers speak for themselves: With Re:Guest, closing rates can reach 25 - 30%, while many hotels without a structured tool remain stuck at 10 - 15%.Beyond higher conversion rates, Re:Guest enables targeted follow‑ups based on booking history, ensuring that the right message reaches the right guest at the right time. This approach not only enhances the guest experience but also significantly increases the likelihood of closing a booking.
Another key benefit of the partnership is data transparency. Re:Guest provides clear insights into offer status, conversion rates, individual campaign performance, and traceable customer journeys. This allows WEB.ITWORK to clearly demonstrate the impact of its work, strengthen trust with hotels, and position itself as a long‑term strategic partner.
The final result: More revenue and stronger partnerships ✅
The combination of data‑driven marketing and an effective sales tool delivers tangible benefits for everyone involved. Campaigns directly impact revenue, hotels generate more bookings with the same budget, and WEB.ITWORK establishes itself as a comprehensive strategic partner. Clients stay for the long term even when sales used to be the weak point.In short: Re:Guest doesn’t just make hotels more successful.It also improves the results WEB.ITWORK delivers for its clients creating stronger, more sustainable relationships.
