Other news from the world of Re:Guest
Strategic Investment in Indicate Data GmbH
ReGuest AG keeps growing – and so does our sales tech stack
04.06.2025
Following the acquisition of Cologne-based digital agency opensmjle, ReGuest AG is now investing in Indicate Data GmbH from Offenburg with a 33% stake. This marks the next step in our growth journey 📈 – and brings us closer to offering integrated Business Intelligence within the ReGuest hotel CRM. More data from more software, for better marketing and sales decisions.
Why Indicate?
Our partnership with the rising data startup Indicate is driven by one mission: to actively shape the data-driven transformation of the hospitality industry 🔄 and advance the integration of artificial intelligence into hotel technologies used every day.Indicate’s centralized data management platform will soon be integrated into the Re:Guest hotel CRM. Our customers will benefit from deeper insights to fine-tune their sales strategies 📊.
What exactly does Indicate Data LLC do?
Indicate Data LLC, based in Offenburg, develops a cloud-based platform ☁️ for companies that want more than just data visibility – they want full control and usability. Indicate creates digital structures where data is organized, analyzed, and delivered in context – laying the foundation for sound decisions 🧠, data-driven business models, and scalable processes.The company was founded by Stanislav Schmidt and Swen Laempe. The latter is no stranger to the hospitality industry – as the founder of vioma GmbH, he brings over two decades of digital experience in hotel technology 🏨.
Capital Market Expertise Meets Innovation Culture
What connects us with Indicate goes beyond business interest. We share a vision of how modern technology should work – agile, integrable, well thought-out 💡 – and how it must be implemented to have a real impact.
“Our investment in Indicate Data GmbH is another milestone in our buy-and-build strategy,” says CEO Michael Mitterhofer. “The software directly benefits our customers: it becomes a fully integrated part of Re:Guest, enabling users to merge data from different systems, access increasingly detailed statistics, and perfect their marketing and sales strategies.”
“Data is the fuel for artificial intelligence 🔋🤖,” adds Indicate co-founder Swen Laempe. “With ReGuest, we combine technological know-how with operational excellence and extensive sales structures – the perfect setup to drive data-based business models forward in hospitality.”
What’s next? Stay tuned!✨
Download the press release
Press contact:
press@reguest.io
www.indicate-data.io
www.reguest.io
What connects us with Indicate goes beyond business interest. We share a vision of how modern technology should work – agile, integrable, well thought-out 💡 – and how it must be implemented to have a real impact.
“Our investment in Indicate Data GmbH is another milestone in our buy-and-build strategy,” says CEO Michael Mitterhofer. “The software directly benefits our customers: it becomes a fully integrated part of Re:Guest, enabling users to merge data from different systems, access increasingly detailed statistics, and perfect their marketing and sales strategies.”
“Data is the fuel for artificial intelligence 🔋🤖,” adds Indicate co-founder Swen Laempe. “With ReGuest, we combine technological know-how with operational excellence and extensive sales structures – the perfect setup to drive data-based business models forward in hospitality.”
What’s next? Stay tuned!✨
Download the press release
Press contact:
press@reguest.io
www.indicate-data.io
www.reguest.io
