Other news from the world of Re:Guest
Advanced Child Age Filter for Newsletters
Sales Campaigns just got more precise!
10.07.2025
The more a newsletter ✉️ reflects the interests and needs of a specific audience, the more likely it is to be opened and read – and to generate sales. To help you personalize your newsletters even better with Sales Campaigns, a new advanced child age filter 👶👧🧒 is now available, so you can define your recipient group with laser precision.
Every family is different 👨👩👧👦
That’s why a standard family newsletter may not fit all. For instance, a couple with a newborn might not be interested in classic family activities 🎢, but very much in stroller-friendly hiking trails 🥾🌲.
Bottom line: the more tailored your newsletter content is, the more relevant it is for readers – and the more it encourages bookings 📆🛎️.
Check out the video to see how the advanced child age filter helps.
The child age filter makes it possible
To tailor your newsletters – from content to images – you first need to know your audience. Sales Campaigns gives you detailed filtering options ⚙️, such as filtering based on children’s ages.Starting now, you can choose whether the filter should apply to at least one child ✔️👦 or to all children in the family. This allows you, for instance, to send newsletters only to families with at least one baby 👼 or to families traveling with school-age children only 🎒✏️.
The more personalized, the more effective!
The benefit? If a newsletter contains exactly the tips, content and information a target group needs, it’s much more likely to be opened and read 💌 – and the likelihood of a booking or upsell increases significantly 📈!
To tailor your newsletters – from content to images – you first need to know your audience. Sales Campaigns gives you detailed filtering options ⚙️, such as filtering based on children’s ages.Starting now, you can choose whether the filter should apply to at least one child ✔️👦 or to all children in the family. This allows you, for instance, to send newsletters only to families with at least one baby 👼 or to families traveling with school-age children only 🎒✏️.
The more personalized, the more effective!
The benefit? If a newsletter contains exactly the tips, content and information a target group needs, it’s much more likely to be opened and read 💌 – and the likelihood of a booking or upsell increases significantly 📈!
