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The Commercial Operating Platform for hotelsGuest communication, marketing, sales, guest experience and data in one central platform.

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ReGuest AG + Zeppelin Hotel Tech AG = πŸš€πŸ’™

New investment, new growth momentum

24.06.2025

ReGuest AG acquires 80% of Zeppelin Hotel Tech AG – and the Sales Tech Stack keeps growing! Alongside the ReGuest Hotel CRM, a Hotel Marketing Platform joins the family, combining efficient solutions for website 🌐, online marketing πŸ“ˆ and smart guest communication πŸ’¬.



Buy and Build: the journey continues
This investment follows the acquisition of digital hotel marketing agency opensmjle GmbH (Cologne), a 33% stake in Indicate Data GmbH (Offenburg), and a 45% stake in guest app company orderando GmbH.
With this acquisition, ReGuest AG further strengthens its Sales Tech Stack for the hospitality industry and offers clients powerful technical integrations – a key step forward in its Buy and Build strategy πŸ§±βž•. 

About Zeppelin
Over 25 years, Zeppelin has evolved from a high-performance digital agency into an innovative software company ⚑. As a SaaS provider, it offers a Hotel Marketing Platform with fast, effective, and pragmatic tools for websites, online marketing, and guest communication.
The company combines years of expertise and deep customer insight with cutting-edge technology and artificial intelligence πŸ€–. Its goal is to deliver client value with an AI-supported CMS – offering full transparency into materials, produced content, and performance 🧾, plus speed, automation, and data-driven sales optimization πŸ“Š. Zeppelin Hotel Tech AG is also planning to go public on the Vienna Stock Exchange in December 2025 πŸ””.
ReGuest AG + Zeppelin Hotel Tech AG = πŸš€πŸ’™
A growing Sales Tech Stack
β€œZeppelin has transformed from a leading digital agency into a tech-driven SaaS company 🎯. That gives us scalability, while our website and online marketing clients benefit from new AI-powered tools that help them reach their goals faster, easier and more efficiently – all with a β€˜plug and play’ mindset,” says Zeppelin CSO Denis Pellegrini.This growth potential – both entrepreneurial and technological – was a key reason behind ReGuest AG’s decision to invest. β€œWith this acquisition, we’re expanding the Sales Tech Stack we offer to hoteliers – and growing as a company aiming for international expansion 🌍,” adds Michael Mitterhofer, CEO of ReGuest.One thing is clear: this won’t be the last investment. ReGuest AG is on a steady growth path 🌱.

Download the press release

Press contact: 

press@reguest.io
www.reguest.io

More strategic partners 🀝

Orderando is on board too

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