No topic is currently being discussed as much as AI in hotels. However, only a few trust this new technology and use it effectively. As experts in AI-powered hotel tools, we have developed our own AI, specifically designed to meet the needs of the sector: Re:Guest Intelligence.

Thanks to our extensive experience in this field, we have not only been frequently present at events, conferences, and webinars this year, but we will also continue to speak in the future about how AI for guest experience can change your hotel. The introduction of smart hotel technology is no longer just a vision of the future, but a concrete necessity to optimize processes and make better use of resources. In the coming years, we will continue on this path to transform the industry sustainably.

Optimize your hotel with Artificial Intelligence: Efficiency, Precision, and Personalization at your fingertips

Imagine being able to delegate tasks that take hours to a tireless, always available, and incredibly precise assistant. That’s the power of AI in hotels: automating and optimizing the creation of offers, managing guest communications, and more. Let's take a look at the main benefits that AI-powered hotel tools can bring to your hotel.

• Time savings: An AI-based software can handle up to 100% of guest inquiries, giving your team the time to focus on what really matters. The best part? It works around the clock, 24/7, drastically reducing response times.
• Cost efficiency: Less time spent means lower staffing costs. Smart hotel technology also reduces the errors that are more common in manual processes, avoiding extra costs for corrections and complaints.
• Impeccable precision: One of AI’s biggest strengths is its ability to minimize errors. With advanced rules and real-time data analysis, AI ensures actions that are precise and perfectly aligned with customer needs, enhancing the overall experience.
• Personalization and guest satisfaction: AI analyzes customer data to create personalized messages, perfectly tailored to the desires and needs of the guests. The result? Happier guests who are more likely to return and recommend your hotel.
• Data analysis for precise decisions: AI-powered hotel tools analyze vast amounts of data to identify booking trends, optimize real-time pricing, and predict future demand. For example, during the low season, AI in hospitality can suggest a 10% reduction in room prices to stimulate bookings while ensuring profitability through optimized cost management. This helps hotels make more strategic decisions and maximize revenue throughout the year.

The AI solutions Already Available to Transform Your Hotel

Here are some AI-based technologies that are already transforming the hotel industry or are ready to do so:

Virtual and augmented reality that make the booking experience more immersive, biometric authentication that speeds up and secures check-in processes, and the integration of smart hotel technology like Amazon Alexa or Google Assistant in rooms so guests can control lighting, temperature, and entertainment with just their voice.

But the true transformation is driven by virtual assistants.

Virtual assistants in hotels are AI-powered chatbots, multilingual and operational 24/7, that handle 100% of guest requests and inquiries across various channels, from chats to voice messages. These virtual assistants will not only improve operational efficiency but will also completely transform guest interactions, offering increasingly personalized and immediate service. 

The Virtual Colleague of the Future Is Already Here

At Re:Guest, we have always believed in the potential of Artificial Intelligence in hospitality, long before it became a buzzword. But we didn’t just talk about AI; we made it a reality with CR:IS, the first virtual colleague powered by cognitive AI, specifically designed for the hotel industry.

CR:IS isn’t just a chatbot; it’s a virtual assistant that works around the clock, autonomously and precisely answering guest questions, handling complex requests, and collaborating with the entire hotel team. Always available, multilingual, and transparent, CR:IS operates with the competence of an experienced receptionist, maintaining a courteous and proactive approach. But its true strength lies in the technological core that drives it: Re:Guest Intelligence, an AI engine we designed exclusively for hotels.

It’s this technology that sets CR:IS apart from other chatbots: it knows exactly how to interact with guests and colleagues, always aiming for maximum satisfaction and increasing sales of rooms and additional services, just like your best receptionist.