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Editorial plan for your email marketing
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01.01.2025
Discover the secrets of getting more bookings and filling empty rooms with newsletters, and put them into practice with our step-by-step editorial plan template. 🚀
Sending emails without a strategy is like fishing without bait: you risk to “catch” nothing. If you want your emails to drive more direct bookings and build guest loyalty, you need a well-structured editorial plan 📩
But I get your problem: there’s never enough time. Every day, you’re juggling a thousand things - bookings, cancellations, last-minute requests, updating offers, monitoring reviews - and email marketing always ends up at the bottom of your to-do list. So, you find yourself writing a newsletter at the last minute, without a clear strategy and risking that it ends up forgotten in your guests inboxes.
Sounds familiar? If you feel like you never have enough time to plan ahead, know that there’s an easy solution. With our editorial plan, you’ll know exactly what to send, when, and to whom, without stress and without wasting precious hours on planning. Just follow the calendar, automate your sends, and let your emails do their job: filling your rooms at the right time! 🚀
Why an Editorial Plan is Essential for More Bookings?
Email marketing isn’t just about sending offers here and there. It truly works when it’s targeted, consistent and strategic.
💡 Here’s what a solid plan will get you:
✅ More direct bookings – Fewer OTA commissions, more sales on your website!
✅ Better occupancy rates – Use targeted offers to fill rooms during slow periods.
✅ Loyal customers – Stay in their inbox, stay in their minds. 😉
✅ Higher extra revenue – Promote spa treatments, gourmet dinners and experiences with just one email.
📊 Did you know? Personalized emails based on guest preferences have a 29% higher opening rate than generic ones. Segmenting your contact lists is the first step to better results!
When to Send What? The Secret is Seasonality!
There’s no magic formula, but every time of year has its perfect moment to communicate. A yearly editorial plan helps you know when to send what.
💡 Examples of Seasonal Content:
📌 January: Early booking for summer ☀️
📌 February: Romantic packages for Valentine’s Day 💕
📌 March-April: Special spring offers 🌸
📌 July-August: Last-minute deals to fill the last rooms 📅
📌 September-October: Autumn packages & wellness experiences 🍂
📌 November-December: Christmas markets & New Year’s Eve specials 🎄
🛎️ Tip to boost engagement: Use seasonal emails with eye-catching images and engaging copy to let the recipient experience their vacation before even booking.🎯 But don’t send the same email to everyone! Carefully segment your audience and send each message only to those with interests and characteristics that match the offer, making your email more relevant and increasing open and conversion rates. 🚀
Writing Emails that Convert: 3 Golden Rules
Just sending emails isn’t enough. To sell, you need content that grabs attention and drives action.
📢 1. The subject line must be catchy
If the subject line doesn’t stand out, your email won’t be opened. Ask questions, create curiosity, or use emojis to pop in the inbox.
👉 Examples of effective subject lines:
"Surprise, surprise: special offer just for you!"
📢 2. Keep the text short and to the point
People don’t like reading long emails. Get straight to the point and make your offer clear and irresistible.
📢 3. A clear and visible CTA
The reader should immediately understand what to do. Use large buttons and clear text:
✔ Book now
✔ Discover the offer
✔ Get your discount
Ready to sell? Download your ready-to-use editorial plan now!
We’ve put together a practical guide with a detailed calendar, email examples and concrete strategies to turn your email marketing into a booking machine. 🚀
📥 Download the editorial plan now and start filling your rooms with emails!
But I get your problem: there’s never enough time. Every day, you’re juggling a thousand things - bookings, cancellations, last-minute requests, updating offers, monitoring reviews - and email marketing always ends up at the bottom of your to-do list. So, you find yourself writing a newsletter at the last minute, without a clear strategy and risking that it ends up forgotten in your guests inboxes.
Sounds familiar? If you feel like you never have enough time to plan ahead, know that there’s an easy solution. With our editorial plan, you’ll know exactly what to send, when, and to whom, without stress and without wasting precious hours on planning. Just follow the calendar, automate your sends, and let your emails do their job: filling your rooms at the right time! 🚀
Why an Editorial Plan is Essential for More Bookings?
Email marketing isn’t just about sending offers here and there. It truly works when it’s targeted, consistent and strategic.
💡 Here’s what a solid plan will get you:
✅ More direct bookings – Fewer OTA commissions, more sales on your website!
✅ Better occupancy rates – Use targeted offers to fill rooms during slow periods.
✅ Loyal customers – Stay in their inbox, stay in their minds. 😉
✅ Higher extra revenue – Promote spa treatments, gourmet dinners and experiences with just one email.
📊 Did you know? Personalized emails based on guest preferences have a 29% higher opening rate than generic ones. Segmenting your contact lists is the first step to better results!
When to Send What? The Secret is Seasonality!
There’s no magic formula, but every time of year has its perfect moment to communicate. A yearly editorial plan helps you know when to send what.
💡 Examples of Seasonal Content:
📌 January: Early booking for summer ☀️
📌 February: Romantic packages for Valentine’s Day 💕
📌 March-April: Special spring offers 🌸
📌 July-August: Last-minute deals to fill the last rooms 📅
📌 September-October: Autumn packages & wellness experiences 🍂
📌 November-December: Christmas markets & New Year’s Eve specials 🎄
🛎️ Tip to boost engagement: Use seasonal emails with eye-catching images and engaging copy to let the recipient experience their vacation before even booking.🎯 But don’t send the same email to everyone! Carefully segment your audience and send each message only to those with interests and characteristics that match the offer, making your email more relevant and increasing open and conversion rates. 🚀
Writing Emails that Convert: 3 Golden Rules
Just sending emails isn’t enough. To sell, you need content that grabs attention and drives action.
📢 1. The subject line must be catchy
If the subject line doesn’t stand out, your email won’t be opened. Ask questions, create curiosity, or use emojis to pop in the inbox.
👉 Examples of effective subject lines:
"Surprise, surprise: special offer just for you!"
- Curiosity + Personalization ➡️ "Surprise" creates anticipation, while "just for you" makes the recipient feel special and exclusive.
- Engagement + Emotion ➡️ A direct question invites reflection and creates a positive mental image, associated with the desire for relaxation and escape from routine. The emoji reinforces the visual idea.
- Scarcity + Urgency ➡️ The subject line highlights limited availability, prompting immediate action to avoid missing out. The economic benefit ("save") strengthens the incentive to book.
📢 2. Keep the text short and to the point
People don’t like reading long emails. Get straight to the point and make your offer clear and irresistible.
📢 3. A clear and visible CTA
The reader should immediately understand what to do. Use large buttons and clear text:
✔ Book now
✔ Discover the offer
✔ Get your discount
Ready to sell? Download your ready-to-use editorial plan now!
We’ve put together a practical guide with a detailed calendar, email examples and concrete strategies to turn your email marketing into a booking machine. 🚀
📥 Download the editorial plan now and start filling your rooms with emails!
