Other news from the world of Re:Guest
45% stake: orderando is on board!
The Guest App for ordering, booking and renting becomes part of ReGuest
16.06.2025
ReGuest AG continues to climb the growth ladder: Merano-based orderando GmbH becomes part of us following opensmjle and indicate. With a 45% stake, we’re not only gaining an important strategic partner 🤝, but also adding another piece to the puzzle 🧩 of our Hotel CRM ReGuest. Keyword: Guest App for upselling before arrival and during the stay.
The next growth step
This investment follows the 100% acquisition of the digital hotel marketing agency opensmjle GmbH 💛 from Cologne and the 33% stake in Indicate Data GmbH 📊, a data analytics and business intelligence company based in Offenburg.With this stake, we expand our product portfolio to include a Guest App 📲 that allows guests to book, order and reserve various services during their hotel stay – fully integrable into existing systems. The investment is also part of our Buy-and-Build strategy 📈, which we are pursuing as part of our international expansion.
What’s behind orderando?
Orderando GmbH originated from hotelfabrik Group GmbH, a South Tyrolean company known for its tailor-made IT and software solutions for hotels.
Orderando is currently the only guest app that covers all ordering, booking and rental touchpoints during a stay. With it, guests can, for example, book spa appointments 🧖♀️ and leisure activities 🏞️, order food and drinks 🍽️, or reserve sports facilities 🏸. Unlike comparable apps, orderando doesn't just send a request – bookings are made directly based on the hotel’s predefined rules. Thanks to partner interfaces and smart technologies, the app can be seamlessly integrated into existing systems. It boosts upselling 💰, ensures efficient workflows ⚙️, and lightens the workload for hotel teams.
Strategic & technological partnership
With orderando, we can integrate another key area into our envisioned all-in-one platform solution for Re:Guest. Our goal 🎯 is to cover the entire sales tech stack for hotels, including the tools needed to increase upselling before and during the stay, and to provide guests with an extra level of service 🌟.
🗣️ “Integrating orderando into our Hotel CRM Re:Guest will allow guests to not only reserve spa services and other extras, but to book them in advance – without adding any workload for the hotel team. On top of that, guests will have access to a handy Guest App throughout their stay, enabling them to place orders, book services, and make reservations anytime, anywhere,” explains Michael Mitterhofer, CEO of ReGuest.
But this partnership brings more than just a technological boost. “With this investment, we’re continuing our consistent innovation and growth strategy in line with our Buy-and-Build approach,” says Michael.
For orderando, the partnership is especially attractive from an organizational and sales perspective 🧠💼. “We’ve been working with ReGuest for quite some time now and are excited to benefit even more from their know-how, network and role as a sales channel,” says Stefan Theiner, CEO of orderando.
Stay tuned – more updates coming soon!
Download the press release
Press contact:
press@reguest.io
www.reguest.io
With orderando, we can integrate another key area into our envisioned all-in-one platform solution for Re:Guest. Our goal 🎯 is to cover the entire sales tech stack for hotels, including the tools needed to increase upselling before and during the stay, and to provide guests with an extra level of service 🌟.
🗣️ “Integrating orderando into our Hotel CRM Re:Guest will allow guests to not only reserve spa services and other extras, but to book them in advance – without adding any workload for the hotel team. On top of that, guests will have access to a handy Guest App throughout their stay, enabling them to place orders, book services, and make reservations anytime, anywhere,” explains Michael Mitterhofer, CEO of ReGuest.
But this partnership brings more than just a technological boost. “With this investment, we’re continuing our consistent innovation and growth strategy in line with our Buy-and-Build approach,” says Michael.
For orderando, the partnership is especially attractive from an organizational and sales perspective 🧠💼. “We’ve been working with ReGuest for quite some time now and are excited to benefit even more from their know-how, network and role as a sales channel,” says Stefan Theiner, CEO of orderando.
Stay tuned – more updates coming soon!
Download the press release
Press contact:
press@reguest.io
www.reguest.io
