The Board of ReGuest announces that it has acquired 100 % of the digital marketing agency UP Hotel Agency Ltd and Adao Ltd, headquartered in Rugby, effective 03 march 2026.

UP Hotel Agency is an award-winning, UK-based digital marketing and web design agency specializing exclusively in the hotel and hospitality industry. Based in Rugby, they provide services to increase direct bookings, including bespoke website development, UX design, SEO, and paid search, aimed at turning "lookers into bookers".

Adao Ltd is an award-winning, full-service digital marketing and web design agency based in Rugby, Warwickshire, UK. Established in 2010, they specialize in WordPress development, SEO, and conversion optimization for various sectors, including education and manufacturing.The notarized completion of the transaction is planned for the course of the first quarter of 2026. Further details will be disclosed after the notarization has been finalized.

About ReGuest S.P.A:

ReGuest S.P.A is a leading company in Customer Relationship Management (CRM) for hotels with a focus on guest communication. The platform offers a suite of tools and services that help hotels increase direct bookings, enhance the guest experience, and maximize revenue. By integrating artificial intelligence and automation technologies, ReGuest enables hotels to deliver personalized communication to their guests across various channels such as email, SMS, and messaging apps. This individualized approach strengthens guest loyalty and boosts customer satisfaction. ReGuest also provides innovative solutions for managing booking inquiries, creating and sending offers, and analyzing guest data. These features empower hotels to operate more efficiently, improve conversion rates, and make well-informed business decisions. Through continuous development and adaptation to the evolving needs of the industry, ReGuest remains at the forefront of the digital transformation in hospitality. With a strong focus on innovation, customer service, and market leadership, ReGuest positions itself as a trusted partner for hotels worldwide

Legal Notice / Disclaimer:

This notification is a mandatory notification pursuant to Article 17 of the Market Abuse Regulation. This announcement does not constitute an offer to buy securities or a solicitation of an offer to buy securities of ReGuest AG. Any future offer of securities of the Company will be made in accordance with and on the basis of the applicable capital market regulations.THIS ANNOUNCEMENT IS NOT FOR PUBLICATION, DISTRIBUTION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART IN THE UNITED STATES, AUSTRALIA, CANADA, JAPAN OR SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

Enquiries and contact:

ReGuest S.P.A
Kuperionstr. 34
39012 Merano, Italy

Contact:

Michael Mitterhofer, CEO
+39 0473 066 100
info@reguest.io