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The hotel-tech revolution: ReGuest AG acquires a stake in Servecloud AG

A new partner, a new step towards the Commercial Operating System for European hospitality.

29.10.2025
ReGuest AG continues its growth trajectory! 🚀 Following Zeppelin Hotel Tech, opensmjle, Indicate Data and orderando, another partner now joins our expansion strategy: Servecloud AG.With the acquisition of a 30% stake in the Swiss company, we are strengthening our position as the leading Commercial Operating System (ComOS) in the European hospitality industry.



A central control point for all hotel technology 🔧
Servecloud AG supports hotels in managing their complex digital infrastructures easily and centrally.Thanks to its platform, all technical systems can be managed through a single access point – CRM, websites, booking systems, marketing, business intelligence, payment and much more – without the need to change existing structures.In practice 💡, this means no complicated migrations, but rather greater efficiency, integration and measurable results.

🗣️ “We are excited to join forces with a partner that has the strength and market penetration to double our customer base within the next two years. ReGuest has already been an important part of our offering, but with the new structure we can now provide a genuine end-to-end solution for a seamless guest experience,”explains Rainer Gruber, CEO of Servecloud.



Technology & strategy: moving forward together 🤝

With Servecloud, we are expanding our expertise far beyond CRM and guest communication.The result is an integrated ecosystem that supports hotels along the entire guest journey.

🗣️ “With Servecloud, we are addressing two key challenges in the hotel market: firstly, we can offer hoteliers a one-stop solution and provide support and service upon request – regardless of the systems currently in use. Secondly, we are strengthening our presence in strategic markets such as Switzerland, as well as in international target markets like the United Kingdom and the Middle East,”says Michael Mitterhofer, CEO of ReGuest AG.
ReGuest AG acquires a stake in Servecloud AG
Buy & Build: the next step
The investment in Servecloud builds on further strategic partnerships and acquisitions:
    • Zeppelin Hotel Tech AG 💻 – Hotel Marketing Platform for websites, online marketing and guest communication
    • opensmjle GmbH 💛 – Digital marketing and outsourcing agency for hotels
    • Indicate Data GmbH 📊 – Specialist in data analytics and business intelligence
    • orderando GmbH 📲 – Guest app for bookings, orders and reservations
 All ReGuest AG companies pursue the same goal: To provide hotels with a comprehensive, connected and performance-driven technology stack 🌐🏨. We are ready for the future!

Download the press release

Press contact: 

press@reguest.io
www.reguest.io

Who else is part of our brand family?

Say hello to Indicate! 👋

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